Ford And Toyota Competing To Make Cars Without Drivers Like Google
At the Frankfurt Auto Show, Ford Motor Co. launched a feature that allows the driver to drive the vehicle at a certain speed limit, with the help of a camera and software that is able to react to signs and road markings to speed up or slow down.
The features available in Ford models in Europe. However, ironically, not in the United States, the country of origin Ford, as road signs in the US a lot of different and often covered in bushes.
How to autonomous driving requires several decades to be completed, said a number of automotive experts.
Meanwhile, progress driving features "semi-autonomous" turns require supervision, as well as lead to a battle between automotive manufacturers to launch the most advanced features.
Car manufacturers hope that features semi-autonomous from time to time will further assist the driver. However, there is also considered these feature triggers fear will accelerate the pace of the vehicle, steer, and stop itself, which may affect life and death.
For the short term, car manufacturers want these features to make driving more comfortable and manufacturers are increasingly profitable.
"People love the features that make driving easier, safer, and more enjoyable. The question is, what will be paid for their customers?" said Joseph Vitale Jr. who led the global automotive consulting for Deloitte, told Reuters on Monday.
Ford Active Speed Limiter appreciated 560 euros (US $ 602.78) so it is too early to say that this feature will be popular.
Who benefited from this project is a manufacturer of electronic sensors, cameras, and software that support the concept without a driver whom the German Continental AG, Israel Mobileye Vision Technologies, as well as technology giants, such as Google, Apple, Samsung Electronics Co. and Sony Corp.
Even in Silicon Valley Nvidia Corp. segment of automotive devices grew rapidly despite the largest still a video game.
"We are used at more than 8 million cars on the road today, and there will be more than 30 million users within three to four years into the future," said Jen-Hsun Huang, president and CEO of Nvidia. "The car of the future will feel and understand how the world around them moves."
"Crazy Things"
Feature to help drivers face the traffic jams are available in the Mercedes-Benz S-Class 2014 is now available several models of Mercedes-system Intelligent Drive, which allows the vehicle drove alone at low speeds in traffic jams, and the driver does not need to perform the constant braking.
BMW, Honda Motor Co. and Hyundai Motor Co. will soon introduce a similar feature.
Silicon Valley Tesla Motors recently broke new ground by putting the "autopilot" that can be downloaded to the latest models, like updating software on smartphones and tablets.
The essence of the Autopilot is letting the car drove alone despite Tesla ensure that the driver does not relinquish control completely.
At a meeting of investors recently, Tesla CEO Elon Musk said saw some videos "crazy enough" on YouTube of Tesla owners are driving on autopilot.
"This is not good. We will put some additional constraints on when the autopilot can be activated to minimize the possibility of people doing crazy things," he said.
Master Keys
For consumers who use the first car to feature a semi-autonomous, there will be two sides, which is exciting and scary, especially for those who have felt the new car technology in recent years.
"I did not know there was such a thing," said Mark Goldsmith, a TV news writer in Tokyo. "I drive a Jeep for 15 years only to have cruise control."
Goldsmith recently sold his Jeep to buy Volvo in 2015 as the "V40 T5 R-design" which has some features of driving a semi-autonomous, including adaptive cruise control, warning distance, information systems blind-spot, driver alert system, lane -keeping aid, road-sign information, anti-skid system and parking assist, with the total price of the car is nearly US $ 31 thousand.
Other consumers, Kirstin Houser, communications manager at the Frankfurt, say, how to adapt to new technologies and time-consuming as learning to drive. He wears a Mercedes E-Klasse Kombi 2015.
"There are too many buttons and a warning on the steering column, pushed, pulled, rotated, detained, and others. At the moment I will remember what to use, it has a lot of cars behind me are honking," he said.
"Driving safely also understand the mechanisms of the car, the way we drive rooted and difficult to be separated," he said.
Target In 2020
Ford at the time of adding parking feature on some models find that the car can automatically park in places that are solid, but many drivers can not pull the car from the parking lot.
Ford then re-create the software to increase the ability of the Active Park Assist which valued US $ 395 in the US and 350 euros in Europe.
BMW 7 Series features a self-parking distance that allows the car park itself. Only the driver can simply press a button on the key and the car will take over.
Google held a discussion with half a dozen car companies to launch autonomous in 2020.
In the same year, three Japanese giant, Toyota, Nissan Motor Co., and Honda is targeting at the Tokyo Summer Olympics to launch and display the autonomous car in city traffic. Olympics 2020 will be the automotive and athletic competitions.
"We maintain our expectation that the driver will remain in control of their cars in 2020," said Moritaka Yoshida, chief technology officer of Toyota safety.
Lexus GS 450 SX models capable of autonomous running smoothly in heavy traffic using cameras, radar and sensors moving point.
Robot Taxi cabs are also planning to deploy 3,000 autonomous useable athletes, VIPs, and tourists with a smartphone application.
"This is not about the car," said company chairman Hisashi Taniguchi told Reuters. "We will generate revenue from vehicle service autonomous and collect money from users. It is about the application, and how many people use it."
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